we build with you

Support that feels like a co-founder, paid through results, not retainers.

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Two women with long hair smiling, one sitting on a white sofa and the other leaning on the sofa, in a bright room with a laptop on the sofa.

built by founders,

for founders

After over 25 years of combined business advisory experience and more than 500 businesses supported, we saw the same problem everywhere.

Founders did not need more ideas.
They needed real support to execute.

The options were always the same.
Generic cohort programs with no customization.
High-priced advisors who offered strategy but never touched the work.
A stack of fractional leaders charging hourly, with no one fully accountable.
Or bringing on a partner and giving up equity.

All of it was expensive. All of it put the risk on the founder.

As business owners ourselves, that never sat right with us.

So we built something different.

The Human First Accelerator combines strategy and execution under a profit-share model. We only make money when our clients make money. No retainers. No hourly billing. No equity given up.

That model forces alignment. It gives us real skin in the game. And it allows founders to access co-founder-level support without taking on more financial risk.

When you grow, we grow.

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the founders

Makena Finger zannini

Operations & Finance

Makena is our resident operations and finance extraordinaire and a proven business operator who turns chaos into clarity. She has built and scaled multiple companies, with her flagship company hitting seven figures in less than a year. She has guided hundreds of clients through profitable growth, and spent years helping founders build systems that actually work. Makena approaches every business with a practical, data-driven lens, ensuring the numbers don’t just look good on paper but drive real outcomes.

At Human First Accelerator, she anchors the work that transforms business operations, strengthens financial footing, and unlocks sustainable scale.

A woman with dark hair and glasses sitting on a beige bench against a plain white wall, wearing a tan coat, black shirt, blue jeans, and black shoes.

Olivia Yates

Marketing & Sales

Olivia is a growth and revenue leader, bringing 15+ years of experience building marketing and sales engines that actually perform. As a Chief Revenue Officer and marketing strategist, she has led both sales and marketing teams, scaled multiple businesses, and driven consistent, measurable revenue growth across industries. Her work spans brand, demand generation, paid media, lifecycle marketing, and go-to-market strategy, with a sharp focus on turning storytelling into pipeline and profit.

At Human First Accelerator, Olivia leads the work that builds demand, aligns sales and marketing, and turns growth strategy into execution that compounds.

Curious to learn more?

Share with us about your business & then book time with us directly to chat.